About Us

What we do
Founded in 2004, Cendesic™ is a  full service search and digital marketing agency. We help you to:

• Use Web 2.0 technology to establish a dialog with your customers
• Define and implement your digital advertising strategy
• Find new customers and increase your sales

We use customer insights to develop useful marketing tools such as eBooks, (see an eBook example we created for Hewlett Packard´s customers, NYSE: HPQ), gadgets or white papers for your customers. All tools created by us are search engine optimized to improve the ‘Findability’ of your companies’ products & services and increase your brand value and sales.

Our Expertise

Product Innovation & Change Management
Developing new product ideas and bring them to market. 
» We help you to revitalize and reorganize your product management & R&D processes. Our Cendesic Customer Insight Service reconnects your organization with the unspoken  needs of your customers in days. You will develop a unique innovation portfolio process, make better investment decisions, and go to market faster.

Organic Search Engine Optimization (SEO)
Gaining top spots on Google or Yahoo for your products without having to pay for keywords.
» We use proprietary development and tracking tools such as KDD Keyword Deep Dive and C21 Site Analysis to improve your Findability.  

Blogs & Feeds
Adding value to your information for your customers and promoting and publishing it in places that your website could never reach.
» We create SearchReady™ Content for Blogs, Forums, Third Party Review Sites (Amazon, eBay), Websites & Landing Pages, eBooks, and eNewsletters.

Buzz Marketing Campaign Management
Generating buzz, attention, and demand for your products and services in unconventional ways.
» We use a combination of proven traditional tools (PR & article syndication) PLUS new media tools, such as Blogs, Wikis, Tags, Diggs, Videologs on YouTube, RSS Feeds, Podcasts, and Forums to create Word of Mouth for your products &  services


Free Customer Insights

» Cendesic Newsletter
Free research insights from our Marketing & Sales Lab: Subscribe 


Get a Quote Today

» Get a free consultation
Call us today for a free consultation on how to increase your ‘findability’ and sell more products & services.
Tel: +1 208 853 6130 (Boise, USA, MST)
Or - if you happen to travel through beautiful Boise, Idaho -  let’s do lunch! Our treat!

Download our Company Profile

STRATEGIC MARKETING INSIGHTS

» She starts 84% of all purchases on a search engine - Can she find you without knowing that you even exist?

» She skims your Website for a few seconds and then uses Blogs, Amazon Reviews, and Forums to make up her own mind about your products & services -  How do you manage your communication outside your Website boundaries?

» She talks about your products and services with her colleagues and friends - Are you part of the conversation?

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»Yields $10 million purchase power as corporate buyer in her company.

» Plans to spend $28,000 on a new mini van, $380 on toys for her kids, $3000 for a weekend in Paris and $280 to replace her husband’s tired Khakis with designer jeans.

» Will refinance her mortgage next month.

» Has no patience for marketing blah blah, corporate spinmeisters and salespeople.

» Subscribes to WSJ, Wired, Esquire, Economist, and New Yorker, but reads the National Enquirer in the supermarket checkout line.

» Trusts her friends’ recommendations more than the newspaper or trade press.

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News - January 2010
» Download Oliver Fritsch´s notes from his December 2009 Leadership Presentation to Boise High School BHS Leadership Class

» Anneliese Olson, Director, Hewlett Packard interviews Oliver Fritsch in her SMB Podcast about the Market Success eBook. Listen here (MP3, 12 MB)


» Download our “9 Steps to Market Success” eBook by Oliver Fritsch here.
It is available for free on Hewlett-Packards web site for a limited time only. Our eBook provides actionable marketing and sales information for business owners and marketing managers. Sponsored by HP, all chapters can be downloaded for free six months before the official publishing date (regular retail value is $39.95). Beautifully illustrated and chock full of check lists, worksheets, tips and tricks, the book provides you with updated information on:  

• Finding your business focus
• Getting more client appointments
• Optimizing your web activities for search engines
• Creating word of mouth through new media tools like blogs, wikis, optimized landing pages and much, much, more!

» Idaho’s Top 10 Advertising Agencies & PR Firms!
Update November 2008: Cendesic now ranks #6 in Idaho. Oliver Fritsch quoted by the Idaho Business Review on the future of advertising.


» Walter Uhl, Germany’s top sales catalyst joins our global team. Walter will lead our sales force implementation and performance practice.

What our Clients Say

HP Senior Manager
Global Management
of Change Practice

"Cendesic supported us in a large outsourcing engagement with a global client. Cendesic’s high-quality delivery and cost-effective execution of the work has been a significant help to our outsourcing efforts with our client."  Full testimonial…

Bill Keefe
President
Julianna Rae

“As a small but rapidly growing enterprise, we needed to find a team that could understand our business and add value quickly.  Cendesic proved just the right partner; they get strategy but can drill down to what works and what doesn’t, clearly and concisely, leaving us actionable recommendations that can make a difference.”

Press

» Idaho Statesman´s business reporter Ken Dey shares Cendesic´s secret Blog promotion tips with thousands of readers. Read them here
» Idaho’s Top 10 Advertising Agencies & PR Firms!
Idaho Business Review 2008 Book of Lists